I worked alongside AX Track to develop a new visual brand identity by evolving the existing brand to include a more vibrant colour scheme. We also reworked the brand’s chevron to give it a more contemporary feel and this is now used throughout the site for purposes such as image framing and directing user attention. 

The website was launched alongside an inbound campaign which showcased AX Track’s new branding, current recovery statistics and more. We worked alongside our Projects team to ensure all of these projects were aligned and would launch on the same date, creating the most significant impact possible.